Getting a customer to record a video review is the hard part. What happens next shouldn't be.

Ignite Funnels now fires a workflow the moment a video testimonial lands — so the thank-you message, the internal alert, and the task for whoever handles your reviews all happen without anyone watching the inbox.

Automate the moment a testimonial arrives

When a review comes in through a Video Testimonial Collector, the system can automatically message the customer to thank them, notify your team, create a task or note, or pass the details into a webhook or any other workflow action.

You can also split the automation by which collector the review came from — useful if you collect separately for different branches, products or campaigns — or by whether the customer granted marketing consent.

Personalise the follow-up

Testimonial details are available as custom values inside your workflow actions: reviewer name, email and phone, marketing consent, submission time, collector name, and the video link. That means a thank-you can be personal without being hand-written.

You decide what goes public

New testimonials publish to your review widget automatically by default. If you would rather see them first, open your Reputation widget settings and switch to manual approval — nothing appears on your site until you have watched it.

Manage each review from one place

The Video Testimonials → Responses page now shows which submissions are new, which are currently live on your widget, and lets you show or hide any single one without touching the widget setup.

Why this matters for a small business

Most businesses collect testimonials in a burst — after a launch, an event, a good month — and then the follow-up quietly stops. Automating the response means the customer who took ten minutes to record something for you actually hears back, every time. And the ones you would rather not show publicly never surprise you on your homepage.

Available now under Reputation → Video Testimonials.