See Exactly Which Google Ad Brought in Each Lead

Leads from a Google Lead Form now record their session source correctly as Paid Search. They were previously stored as Paid Social, which threw off every source breakdown you looked at. The full campaign, ad group and ad details are captured alongside it.

What is different about the data?

The session source is now accurate, and it carries the detail you need to trace a lead back to the ad that produced it. There is also a new contact activity, Google Lead Form Submission, created specifically for this kind of lead.

• Session source records as Paid Search instead of Paid Social.
• Session source includes the full campaign, ad group and ad details.
• A new contact activity called Google Lead Form Submission.
• The activity captures the campaign, ad group, ad and form name, so you can see which ad and which form drove the lead.

How do I check it on a lead?

Run your Google Ads campaign with Lead Forms connected exactly as you do today. When someone submits the form, the contact is created or updated automatically, and you can confirm the attribution on the contact record.

1. Run a Google Ads campaign that uses Lead Forms and connect it as you do today.
2. When a prospect submits the form, the contact is created or updated automatically.
3. Open the contact and check the Activity panel. Session source should read Paid Search, with the campaign, ad group and ad filled in from Google Ads.
4. In the contact's activity timeline, look for the Google Lead Form Submission entry, which holds the campaign, ad group, ad and form name.

Do I need to set anything up?

No. The corrected attribution and the new activity apply automatically wherever Google Ads Lead Form integrations are supported. There are no setup changes to make.

What about my older leads?

The fix applies to new submissions from here onward. Contacts captured before this keep the attribution they were originally given, so expect your historical reporting to still show the old Paid Social figures.

What can I do with the new activity?

Because it is a dedicated activity type, you can filter and segment on it, and your automations can branch on it to send a follow-up written specifically for people who came in through a Google Lead Form.

You will find this in the Activity panel and activity timeline on any contact created from a Google Lead Form.

This update was originally released in May 2026. Menu locations may have changed since.